HYBE established a brand-new sub-label named ADOR (All Doors One Room), headed by the Chief Brand Officer (CBO) Min Hee Jin, last year. Before joining HYBE in 2019, Min Hee Jin worked as a creative director and board member at SM Entertainment, where she worked for 17 years. Announcing the new sub-label, HYBE revealed that ADOR would launch a new girl group, consisting of members recruited during their 2019 ŌĆ£Plus Global Audition.ŌĆØ At the time, Min Hee Jin shared, ŌĆ£We will introduce artist IP and content that show ADORŌĆÖs philosophy, suggest new tastes, and expand the boundaries of content.ŌĆØ On July 1, ADOR announced, ŌĆ£FINALLY, ADORŌĆÖs new girl group will drop their first content on July 22, 2022.ŌĆØ Moreover, the label released the launching video on the large billboard of K-Pop Square located in Samseong-dong, Gangnam-gu, Seoul at 6 AM KST, and on M-Live and IS-LIVE in Gangnam. The video showed phrases ŌĆ£ADOR girl group,ŌĆØ ŌĆ£Min Hee JinŌĆÖs girl group,ŌĆØ and ŌĆ£June 22ŌĆØ in 3D texts. It ended intensely with a rabbit busting out of a boundary, heightening K-pop fansŌĆÖ anticipation.
FINALLY The first ADOR new girl group will drop its first content on July 22, 2022 ¤Éć pic.twitter.com/IIvRwqjTyF ŌĆö ADOR (@alldoorsoneroom) June 30, 2022
Did you wait for a long time? ¤É░ pic.twitter.com/NYhZLL4ffT ŌĆö ADOR (@alldoorsoneroom) July 1, 2022 Source (1) ┬Ā
