The rookie group surprised everyone by releasing their debut title track, ŌĆ£Attention,ŌĆØ on July 22nd with two of its music videos and later unveiled five more for ŌĆ£Hype BoyŌĆØ and ŌĆ£Hurt.ŌĆØ
ŌĆ£HurtŌĆØ as a sad, lovely R&B track backed by groovy drums and bittersweet vocals of NewJeans members. Similar to ŌĆ£AttentionŌĆØ and ŌĆ£Hype Boy,ŌĆØ the song conveys a message about relationships and attractions between people. Compared to the music videos of ŌĆ£AttentionŌĆØ and ŌĆ£Hype Boy,ŌĆØ which features a well-set storyline and versatile performances, ŌĆ£HurtŌĆØ takes a bold approach by filling the screen with close-up faces of NewJeanŌĆÖs members. Such an attempt allows viewers to focus on their music and helps lyrics to blend in with the scenes. The album will drop digitally on August 1st with the physical version released on August 8th. Source (1)
